Consumer movements arose out of the following: Dissatisfaction of the consumers as many unfair practices have become customary by majority of sellers as well as national and multinational manufacturers.
There were no legal cover available to the consumers to protect them from exploitation in the market place
NEED OF CONSUMER MOVEMENT
- Providing consumer education.
- Providing consumer protection.
- Building pressure on government.
- Arranging consumer protection programmes.
- Organizing public opinion.
- Providing guidance to consumer.
- Fight against wrong marketing practices
- Consumer awareness
CONSUMER MOVEMENT IN PAKISTAN
The consumer movement as a social force originated with the necessity of protecting and promoting the interests of consumers against unethical and unfair trade practices. Rampant food shortages through hording, black marketing, adulteration of food. Consumer organisations were largely engaged in writing articles and holding exhibitions. They formed consumer groups to look into malpractices in consumer goods shops and overcrowding in the road passenger transport. Because of all these efforts, the movement succeeded in bringing pressure on business firms as well as government to correct business conduct which may be unfair and against the interest s of consumers at large.